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Appealing to Gen Z millennial travellers

23 November [4pm GMT]: Appealing to Gen Z / millennial travellers [Sponsored by PointCentral]

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Hosted by Paul Stevens, editor, IHM

[Sponsored by Flywire and PointCentral]

You will learn:

  • How brands can understand the needs of the hyper-connected Gen Z and “digital natives”
  • How millennials are adopting an eco-friendly, sustainable mindset [the Attenborough effect]
  • The increasing focus on “regenerative travel”, spurred by the mental health crisis
  • Harnessing the “work from anywhere” trend and how millennials can lead an urban revival
  • How social media is affecting Gen Z / millennial travel choices, including where and how they travel

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